Teens Targeted For Latest Energy Drink

By Scott Sarvay

November 9, 2010 Updated Nov 9, 2010 at 6:32 PM EDT

INDIANA (Indiana's NewsCenter) - An energy drink banned in Michigan now has Indiana officials looking to do the same.

Officials say alcoholic energy drinks, such as "Four Loko," are being marketed toward teens.

Jerri Lerch of the Allen County Drug and Alcohol Consortium says parents could be unaware what their kids are drinking because the labels are similar to regular energy drinks you can purchase almost anywhere.

Officials with Indiana's Package Store Association are holding a meeting on Wednesday aiming to take action on the alcoholic energy drinks.

And the chairman of the Indiana Alcohol and Tobacco Commission is calling it quits after only 9 months on the job.

P. Thomas Snow says the daily commute from his home to Richmond to Indianapolis has become a grind and he wants to semi retire.

The commission regulates the manufacture, sale, possession and use of alcohol among other things.




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