Parkview: "Share The Road" Takes On Expanded Focus (VIDEO)

By Emma Koch

July 2, 2013 Updated Jul 3, 2013 at 12:16 PM EDT

FORT WAYNE, Ind. (www.incnow.tv) -- Tuesday, officials from Parkview Trauma Centers, the Indiana State Police, and ABATE, came together to highlight an expanded focus relating to Parkview’s “Share the Road” campaign.

While bicyclists have received much of the focus in recent years, there are others who are vulnerable on our roadways including motorcyclists and horse-drawn buggies.

Recent data shows a significant increase in the number of motorcycle related accidents resulting in traumatic injury and/or death. Parkview Trauma Centers have seen an increase of approximately 54% in the last three years. Using data beginning in January of 2010 through December of 2012, Parkview Trauma Centers have seen the number of motorcycle related injuries increase from 68 in ’10 to 105 in ’12. Using this same data, Parkview Trauma Centers have seen an 88% increase in the number accident related injuries to those between 35 and 45 years old.

“Many of our trauma related injuries that involve those riding bicycles or motorcycles leave patients critically injured and sometimes even cause death,” said Lisa Hollister, program manager of Parkview Trauma Centers. “Encouraging motorists to be aware, and give that extra space needed on the roadways can prevent the life changing injuries we see every day and that’s the point of our renewed messaging.”

“Studies indicate that in multiple-vehicle accidents, the driver of the other vehicle violated the motorcyclists’ right-of-way and caused the collision in two-thirds of those crashes,” said Jay Jackson, executive director, ABATE of Indiana, Inc. “The continued efforts of Hoosiers, on two or more wheels, is required if we intend to decrease accidents and make Indiana safer for everyone.”

As part of the expanded focus, numerous billboards have been placed throughout the greater Fort Wayne area featuring cyclists, motorcyclists and horse-drawn buggies. The billboards will appear on a rotating basis over the next several months. A vehicle donated by Evans Toyota has also been wrapped with a creative design reminding motorists to be aware of their surroundings.

Motorist Safety Tips
• Stay at least three feet from bicycles, one full lane of driving width for motorcycles.
• When turning across traffic, look carefully.
• Turn on your lights at dusk to help cyclists and other motorists see you.
• When passing a bicycle, hug the centerline and pass at 15 mph or less. If no vehicles are approaching from the other direction, cross the centerline slightly to allow the cyclist more room.
• When parking along a street, check for cyclists before opening the car door.
• When turning out of a driveway or onto a new street, it’s best practice to look left, right and left again.
• Rural roads are not city streets. They are often narrower and give you less room to maneuver.
• A horse and buggy averages between 5mph and 8mph.
• A horse is not a machine. Motorists should use care when driving close or passing a buggy as horses can be unpredictable.
• Keep an eye out for signs indicating slow-moving traffic.

Motorcycling Safety Tips
• Always wear a helmet that fits correctly
• Know your bike’s limits
• Stick to posted speed limits
• Don’t tailgate other vehicles
• Always use your signals and remember to turn them off
• Be respectful of other drivers. Don’t weave through traffic or drive on the shoulder.

Cycling Safety Tips
• Wear a bike helmet at all times.
• Don’t text and ride.
• Obey all traffic laws, signs and signals.
• Keep brakes, lights, reflectors, horn or bell, and all safety devices in good working condition.
• Learn and use hand signals for turns and stops.
• Keep both hands on the handle bars, except to signal a turn or stop.
• Avoid riding after dark. If you must ride after dark, use a headlight and reflectors, and wear light-color clothing.
• Never hold on to a truck, car or other moving vehicles.




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