Sweetwater Sound Sees Large Cyber Monday Demand

By
By Ryan Elijah

June 18, 2010 Updated Nov 30, 2009 at 1:21 PM EDT

A Fort Wayne company Sweetwater Sound has combined "Black Friday" and "Cyber Monday" as a way to have a 4-day sales event.
The company redesigned its website just for the 4-day event, so it includes mark downs for everything from guitars to gift cards.
Black Friday was a huge success for the company, it will go down as the largest single day in Sweetwater history for web sales.
That's a big reason the company wanted to combine the 2-big days for retailers.
Christopher Guerin/Sweetwater Sound Director of Program Development said "We very much focus our marketing efforts on making Black Friday, the following weekend and today, Cyber Monday as big as a kickoff as possible to that whole timeframe".
Sweetwater experienced sales by mid-morning on Monday that rivaled an average Monday. Like many retailers, the special deals will end Monday night.




What are your thoughts CLICK HERE to leave us a "Your2Cents” comment.

Want to be in the know for the next weather event, the next school closing or the next big breaking news story?

TextCaster alerts from Indiana's NewsCenter are your defining source for instant information delivered right to your cell phone and email. It's free, easy and instant. Sign-Up Now!

Powered by Summit City Chevrolet



© Copyright 2014, A Granite Broadcasting Station. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

To submit a comment on this article, your email address is required. We respect your privacy and your email will not be visible to others nor will it be added to any email lists.