Low-Cal Fast Food Menus Gaining Popularity and Revenue

Low-Cal Fast Food Menus Gaining Popularity and Revenue

February 7, 2013 Updated Feb 7, 2013 at 4:49 PM EDT

A new report reveals low calorie menu items are gaining in popularity and beefing up restaurant sales.

A study of 21 fast food and sit-down restaurant chains found low-cal food and drink sales rose 2.5 percent between 2006 and 2011, while high calorie item sales fell over 4 percent.

In fact, restaurants that increased their low calorie options significantly boosted their sales, while those with fewer diet entrees saw their profits drop.

Researchers say these results may make restaurant chains less apprehensive about upcoming laws requiring them to post calorie information on menu boards.

This study was led by researchers at the Hudson Institute and funded by the Robert Wood Johnson Foundation.




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