Agence France-Presse (AFP) on Tuesday launched ¡Futbol Ya!, a Spanish-language customizable mobile phone application, featuring up-to-the-minute football news and photos from around the world.
The smartphone platform provided by mobile software company PointAbout allows Hispanic media outlets to plug local advertising and news feeds into the application, in addition to AFP feeds, to customize the look and branding.
"This complete Spanish-language soccer app promises to bring users always current, always illustrated news from the world of football," AFP said in a statement.
"The Hispanic market is a fast growing and a very engaged segment of mobile media consumers, and we understand Hispanic media outlets' needs to reach this group," said Katie Juhl, business development manager for AFP North America.
"We also understand that soccer news is a really hot topic," she said. "AFP has created ¡Futbol Ya! so these media organizations can extend their brand and local content to a broader audience in a very affordable way."
"¡Futbol Ya!" is available now for Apple's iPhone and coming soon to mobile phones powered by Android software and other operating systems.
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