Abercrombie & Fitch: Not Available In XL

By Emma Koch

Abercrombie & Fitch: Not Available In XL

May 9, 2013 Updated May 9, 2013 at 10:37 AM EDT

NEW ALBANY, Ohio (www.abcnews.com) -- Abercrombie & Fitch is on the hot seat accused of discriminating against overweight customers making clothes only for the thin.

The company pulls in almost $5 billion a year in sales but is doing it by deliberately leaving out a significant part of the population and the CEO says it's all by design. At your nearest Abercrombie & Fitch you can find shirtless salesmen in the latest distressed denim but if you're looking for a women's extra large blouse you're out of luck. The trendy retailer CEO doesn't want your business.

Robin Lewis is the co-author of "The New Rules of Retail" all part of CEO Mike Jeffries master plan to cultivate what he considers cool.
ABC News visited the chains flagship store to see if something could be found for the average woman, a size 14 in the U.S. But after scanning multiple shelves and racks, we found mostly double zeros and extra smalls and a couple of large tops and size 10 pants.
Salespeople there confirmed Abercrombie doesn't carry XL or XXL for women. A spokesperson for Abercrombie & Fitch declined to comment but in a 2006 interview Jefferies said we go after the All-American kid.
“He is a brilliant visionary and he really crystalized this core consumer he was going after,” Lewis said. But it's a model that may not fit the future.

“Plus size shoppers now make up 67% of consumers. I think young people, they want cool, but it is how they define it for themselves,” Lewis said. From Dove's Real Beauty campaign highlighting real women to H&M's inclusion of plus side swimsuit model Jenny Ronk, many are making their clothes more accessible.




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