California (Indiana’s NewsCenter) - Fake chicken is flying out the door at food stores in California and Maryland. But the question is what’s in it?
According to an ABC News report Beyond Meat’s faux chicken has no fat, no steroids, no hormones, no antibiotics and is gluten-free. All it has is vegetable protein. A mixture consisting of mostly soy and pea powder, carrot fiber and gluten-free flour is subjected to heat, cold and pressure, then extruded into strips.
Beyond Meat even has a similar texture, it can be pulled apart and be stringy just like real chicken.
The taste may even surprise you. One person says “it’s clean, with no weird, processed taste.” The faux chicken is so convincing that it even fooled Mark Bittman, food columnist for the New York Times. In a March 11th column he says that the product fooled him “badly” in a blind taste test. He also claims the product's taste is indistinguishable from the real thing.
Some fake meats sell for upwards of $12 a pound but Beyond Meat wants their price be at the lower end of other meat-substitutes and below the price of real meat at $7.99 a pound.
Currently Beyond Meat is selling at $7.99 a pound.
Many believe that Beyond Meat is a "better-than-adequate" substitute in wraps, salads and sauces.
At the moment, the only places you can buy Beyond Meat are at Whole Foods' northern California stores and at Roots Market in western Maryland. Continued roll-out depends on continued demand.
A second product is expected to be ready in the not to distant future: fake beef.
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