New York (www.incnow.tv) - NBC Universal is holding a benefit telethon Friday night to help victims of Hurricane Sandy.
The telethon will be carried by all the networks of NBC Universal and hosted by Today Show anchor Matt Lauer.
Money collected will go to the American Red Cross Relief for Hurricane Sandy.
The telethon will air live across the east coast from 8- 9 p.m.
Bruce Springsteen, Billy Joel, Jon Bon Jovi, Sting, and Christina Aguilera are just some of the performers committed to taking part in the telethon.
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