FORT WAYNE, Ind. (Indiana's NewsCenter) - As the Fort Wayne TinCaps near the home stretch of the 2012 regular season, over 320,000 fans have walked through the gates to catch a game.
A large portion of that admission is from group sales.
"This year, roughly 112,000 people will be involved in a group when they come to a game," according to Brad Shank, TinCaps Director of Group Sales. "That's a quarter of our attendance."
Over the course of a season, Shank estimates between 1,500 and 1,600 groups--minimum 15 people--have events at Parkview Field.
Since moving downtown, the franchise has really worked at establishing deep relationships with local companies. Shank says employers taking care of their workers has really helped push group sales at the ballpark.
Shank joined Tommy Schoegler on Sound Off With The TinCaps to talk about the year-round business of bringing groups in.
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