Mayoral Candidates Slow to Turn To TV Ads

By WISE Web News

March 25, 2011 Updated Mar 28, 2011 at 12:17 PM EDT

FORT WAYNE, IN (Indiana's NewsCenter) --- Less than six weeks before primary election day and the three main Fort Wayne Republican mayoral candidates are keeping a fairly low profile.

City Councilwoman Liz Brown, former Allen County Councilwoman Paula Hughes and businessman Eric Doden are working to claim the nomination, but so far their efforts don't involve television ads.

GOP Party Chairman, Steve Shine, believes TV ads will start finding their way into viewers homes in a couple of weeks.

But he says maybe not in the volume you would expect for a hotly contested election.

The three candidates have not had to file a campaign finance report for a couple of months, but there’s no reason to believe they don’t have the capacity to purchase TV time.

But Shine says in a primary, candidates are looking to do targeted messaging, where only voters with a history of casting ballots in a primary are focused on.

Steve Shine/Allen County Republican Chairman: " Those kind of media messages work best with direct mail, Internet, face to face, having a specific targeted audience, rather than the mass appeal that television advertising does have."

Shine says ads will become more prevalent in mid-April, closer to the May 3rd Primary, and after many folks return and settle in from spring break trips.

Shine says the scarcity of ads right now will help the winning candidate conserve cash for the General Election in the fall, when well-funded Democrat Incumbent Tom Henry will be the opponent.




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